Mobile eCommerce website examples! 30 mobile designs reviewed!


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Nowadays due to rapid technological development mobile sales are rapidly increasing. We have gathered top eCommerce stores that have amazing mobile versions. Scroll down and enjoy! 

Zaful - ★ 4,3

  • 5-second test ★★★★★
You can start shopping immediately, everything is so intuitive and well placed!
  • Product page ★★★★
Page seems to have everything but product pictures with real people wearing products.
  • Cart/Checkout ★★★★★
A lot of motivators - free shipping, free gift, bulk purchases, promo code, money back
  • Cool features ★★★★
Image search; lookbook as blog / review feature
  • Creativity ★★★
More oriented to marketing and sales rather than a brand creativity
  • Overall User Experience (UX) ★★★★★
Super easy to navigate through the store, everything is intuitive and just in the right places

eCommerce platform: Custom development
Primary market: NL
Average 6-month traffic: 292.12K
Similar sites: -

Shein - ★ 4,2

  • 5-second test ★★★★★
It is very easy to perceive products and different banners and elements immediately
  • Product page ★★★★
    Very standard product page yet with amazing feature - description of model's height, bust, etc.
    • Cart/Checkout ★★★★★
    Complicated password selection; no guest checkout
    • Cool features ★★★★★
    Sticky filter product page; model parameters under product pictures; reward & discount system; student discount
    • Creativity ★★★
    Decent ecommerce store with nice imagery oriented to target audience + good marketing
    • Overall User Experience (UX) ★★★★★
    Easy to navigate through pages  you don't get lost 

    eCommerce platform: Custom development
    Primary market: IE
    Average 6-month traffic: 322.61K
    Similar sites: micolet.it

    ASOS  - ★ 4,8


    • 5-second test ★★★★★
    Amazing usage of fonts, colours, accents and visuals to embrace store identity
     
    • Product page ★★★★
      Great video feature and minimalistic design, unfortunately, no customer reviews are present
      • Cart/Checkout ★★★★★
      Possibility to get personalized email subscription; smooth cart onboarding animations; unfortunately, no guest checkout
      • Cool features ★★★★★
      Video in product page;  image search; page and cart onboarding tips 
      • Creativity ★★★
      Imagery with different-body-shape models for better product perception
      • Overall User Experience (UX) ★★★★★
      Amazing UX & not crowded design

      eCommerce platform: Cart Functionality
      Primary market: UK
      Average 6-month traffic: 61.60M
      Similar sites: riverisland.com yoox.com zara.com

      GOAT  - ★ 4,8


      • 5-second test ★★★★
      Immediate invitation to use their app distracts a little bit form the main banner 
      • Product page ★★★★
        Very innovative layout and great product descriptions, however, page might quite confusing for users that are used to more traditional layouts
        • Cart/Checkout ★★★★★
        No guest checkout; no social login; buggy registration form
        • Cool features ★★★★
        Amazing product image sliders in homepage
        • Creativity ★★★
        Product page layout; app-alike button usage
        • Overall User Experience (UX) ★★★★★
        Lack of many small but rather crucial elements + quite buggy checkout process

        eCommerce platform: Custom development
        Primary market: USA
        Average 6-month traffic: 4.53M
        Similar sites: stockx.com sneakersnstuff.com endclothing.com

        Duke & Dexter  - ★ 4,7

        • 5-second test ★★★★★
        Good perception due to accent to the product & descriptive slogan under banner "handmade in England"
        • Product page ★★★★
          Very good zoom option and amazing sizing chart/guide; reviews could be with pictures
          • Cart/Checkout ★★★★★
          Cart and checkout combined into one page and that's it! Superfast & easy
          • Cool features ★★★★★
          Customized size chart; Location-detector for currency adaptation to the local market
          • Creativity ★★★
          Black & White, minimalistic design; high-quality product videos; too much info on homepage
          • Overall User Experience (UX) ★★★★★
          Everything is made so that the customer would feel welcome and comfortable

          eCommerce platform: Shopify
          Primary market: -
          Average 6-month traffic: -
          Similar sites: mariobemer.com hendersonshoes.com belgianshoes.com

          Sarenza  - ★ 3,7

          • 5-second test ★★★★★
          It's all about shoes! And you can get 20 EUR off with just subscribing!
          • Product page ★★★★
            A basic page with one downside - product pictures get stretched
            • Cart/Checkout ★★★★★
            No guest checkout + additional step to create an account (with a lot of required information)
            • Cool features ★★★★
            Subscription-based free delivery offer, Cookie management as in the app
            • Creativity ★★★
            Amazing combination of fonts, cool GIF-banners 
            • Overall User Experience (UX) ★★★★★
            It's quite hard to get to the product page + I can't get back to the homepage 

            NET-A-PORTER  - ★ 2,7

            • 5-second test ★★★★★
            You can get it's a fashion store but it is hard to perceive the content
            • Product page ★★★★★
              I like that everything is in tabs. Downside - no assurance for safe payments and no reviews (products are quite pricy) 
              • Cart/Checkout ★★★★
              Clearly defined steps; possibility to choose the package and add a personalized gift card for free; no guarantee of secure payments
              • Cool features ★★★★★
              Personalized product packaging
              • Creativity ★★
              Nothing creative really - the shop is concentrated on sales not marketing
              • Overall User Experience (UX) ★★★★★
              Not intuitive, too small and hard-to-read typeface, but very good menu 

              eCommerce platform: Cart Functionality
              Primary market: USA
              Average 6-month traffic: 5.84M
              Similar sites: shopbop.com mytheresa.com heoutnet.com

              FWRD ★ 4,7

              • 5-second test ★★★★★
              You can start shopping from the first second because categories are located right below banner - very handy
              • Product page ★★★★
                Very minimalistic page with right accents in right places; customer reviews are missing though  
                • Cart/Checkout ★★★★★
                Demonstrative added to cart pop-up; good CTA saying "sign in for faster checkout"
                • Cool features ★★★★
                Homepage tab navigation for a faster and easier transition from page-to-page
                • Creativity ★★★
                I just want to praise the perfect design and atmosphere at this ecommerce store
                • Overall User Experience (UX) ★★★★★
                Amazing!

                eCommerce platform: Cart Functionality
                Primary market: USA
                Average 6-month traffic: 768.74K
                Similar sites: modesens.com revolve.com ssense.com

                Fy ★ 4,3

                • 5-second test ★★★★★
                Juicy colors, nice product pictures -  yes, I want to shop there!
                • Product page ★★★★
                  No reviews. I love custom icons and the designer's name under the art  
                  • Cart/Checkout ★★★★
                  No guest checkout, however, I can use facebook log in. Big bonus - free shipping always
                  • Cool features ★★★★
                  Very comfortable, expanded menu
                  • Creativity ★★★
                  Custom icons & amazing imagery, however, the logo looks a bit misplaced
                  • Overall User Experience (UX) ★★★★★
                  Very good!

                  eCommerce platform: Custom development
                  Primary market: USA
                  Average 6-month traffic: 209.28K
                  Similar sites: desenio.co.uk magiapolnocy.pl forbesandlewis.com

                  Skullcandy - ★ 5

                  • 5-second test ★★★★★
                  Dark mode and full attention to the product - amazing
                  • Product page ★★★★★
                    Great imagery, videos, arguments, reviews, sticky button - everything is in place!  
                    • Cart/Checkout ★★★★★
                    There is everything - guest checkout, defined steps, security guarantee
                    • Cool features ★★★★★
                    Customer return campaign - 12 moods - New color of the product every month + other extras
                    • Creativity ★★★
                    This eCommerce store is definitely on the top shelf with the best, creative and unique stores
                    • Overall User Experience (UX) ★★★★★
                    Incredibly good!

                    eCommerce platform: BigCommerce
                    Primary market: USA
                    Average 6-month traffic: 999.63K
                    Similar sites: headphonezone.in headphones.com en-de.sennheiser.com

                    Paul Valentine - ★ 4,7

                    • 5-second test ★★★★★
                    Instagrammy atmosphere definitely leaves the best impression!
                    • Product page ★★★★
                      I really miss the customer reviews here, but Instagram pictures of other products kind of substitute that 
                      • Cart/Checkout ★★★★★
                      Express checkout - what could be better?
                      • Cool features ★★★★★
                      Enabled Apple pay; Magnificent product pictures dedicated to specific product
                      • Creativity ★★★
                      Once again - stunning imagery! I can't get over this beauty
                      • Overall User Experience (UX) ★★★★★
                      Very clean and neat user flow, there are absolutely no obstacles! 

                      eCommerce platform: Shopify
                      Primary market: DE
                      Average 6-month traffic: 250.76K
                      Similar sites: crownarch.com bradleysthejewellers.com montresandco.com

                      Archiproducts - ★ 4,5

                      • 5-second test ★★★★★
                      You know undoubtedly you are in furniture ecommerce store - thanks to quick navigation under the header
                      • Product page ★★★★★
                        Price, quotation, BIN/CAD, retailers list request;  catalogue in pdf; cute promo banner above header
                        • Cart/Checkout ★★★★★
                        No guest checkout; could be more safety assurances (because products are quite pricy)
                        • Cool features ★★★★★
                        Special edition magazine available in pdf; BIM&CAD program downloader for specific products
                        • Creativity ★★★
                        Image concentrated yet very well-made design, sticky button in all pages for catalog/price list request
                        • Overall User Experience (UX) ★★★★★
                        Very good! 

                        eCommerce platform: Shopify
                        Primary market: IT
                        Average 6-month traffic: 1.37M
                        Similar sites: designbest.com perceramica.it homify.it

                        Bliss - ★ 5

                        • 5-second test ★★★★★
                        Colorful and bright eCommerce drugstore
                        • Product page ★★★★★
                          Very descriptive, has plenty of reviews, good images
                          • Cart/Checkout ★★★★★
                          Cool motivator - spend x amount and get a free gift + 15% off on your first order
                          • Cool features ★★★★★
                          Accessibility mode for people with bad vision
                          • Creativity ★★★
                          Very unique design and custom made icons
                          • Overall User Experience (UX) ★★★★★
                          Flabbergastrous!

                          eCommerce platform: BigCommerce
                          Primary market: USA
                          Average 6-month traffic: 138.31K
                          Similar sites: sephora.com timetospa.com skinstore.com

                          Bon Bon Bon ★ 3,3

                          • 5-second test ★★★★★
                          I thought they sell stickers or some kind of art... Only the menu gave me some clarity
                          • Product page ★★★★★
                            No reviews;  Plenty of text; Possibility to build a custom box
                            • Cart/Checkout ★★★★
                            A lot of payment methods + quick checkout possibilities like PayPal and Amazon pay
                            • Cool features ★★★★★
                            Crazy cool imagery even in the contact page
                            • Creativity ★★★
                            Ultra creative and stylish eCommerce store
                            • Overall User Experience (UX) ★★★★★
                            Even though this shop is very stylish, it is not comfortable to use 

                            Bali Body ★ 4,8

                            • 5-second test ★★★★★
                            Clarity from very first seconds; Well-designed banners with good accents
                            • Product page ★★★★★
                              Very cool representation of reviews
                              • Cart/Checkout ★★★★★
                              Express checkout via Apple Pay, PayPal and Google Pay + you can pay when receive the product, using Klarna
                              • Cool features ★★★★
                              Well-positioned upsales in checkout; possibility to shop via Instagram, cool blog
                              • Creativity ★★★
                              Nice design, beautiful interactions, cute icons, amazing images!
                              • Overall User Experience (UX) ★★★★★
                              Yes - this shop has thought through every step of the user journey!  

                              Casetify ★ 4,3

                              • 5-second test ★★★★★
                              Phone cases and tech accessories - got it! Clear messages wrapped in colorful banners
                              • Product page ★★★★
                                It's nice that you can preview cases on differently colored phones, e.g. gold and silver iPhone 11; Link to designers'/artists' gallery; Sometimes add to cart and pay button just disappears
                                • Cart/Checkout ★★★★
                                Express checkout via Apple Pay
                                • Cool features ★★★★★
                                Phone case preview on differently colored phones, Possibility to visit artists' gallery
                                • Creativity ★★★
                                Very creative banners, some of them made as GIFs
                                • Overall User Experience (UX) ★★★★
                                Very intuitive design, but sometimes unpleasant bugs like the disappearance of buttons happen 

                                eCommerce platform: Cart Functionality
                                Primary market: USA
                                Average 6-month traffic: 986.78K
                                Similar sites: caseapp.com shop-milkyway.com caseologycases.com

                                BeautyBay ★ 5

                                • 5-second test ★★★★★
                                You definitely can understand what kind of products you will find in this eCommerce store
                                • Product page ★★★★★
                                  Reward system, Defined age range and skin tone of the customer (in reviews)
                                  • Cart/Checkout ★★★★★
                                  Very good accents, upsales feature
                                  • Cool features ★★★★★
                                  Reward system (club), Reviews with specifics about customer
                                  • Creativity ★★★
                                  Mega stylish homepage (dual scroll panel); Cool preloader; Veeeery creative design 
                                  • Overall User Experience (UX) ★★★★★
                                  Superb!

                                  eCommerce platform: Custom development
                                  Primary market: UK
                                  Average 6-month traffic: 3.63M
                                  Similar sites: lookfantastic.com naturisimo.com feelunique.com

                                  Pipsticks ★ 4,8

                                  • 5-second test ★★★★★
                                  Colorful and cute stickers - and you can get a subscription!
                                  • Product page ★★★
                                    Very good accents on price and add to cart button; Could be more product images, because it is hard to tell the size of stickers
                                    • Cart/Checkout ★★★★★
                                    Express checkout with AmazonPay, ApplePay, PayPal, GooglePay - ou yeah
                                    • Cool features ★★★★★
                                    Subscription-based purchase of a gift; support chat with a possibility to leave a picture
                                    • Creativity ★★★
                                    Of course, the design itself is at the top of creativity
                                    • Overall User Experience (UX) ★★★★★
                                    Very easy to navigate through this shop, good accents on CTAs

                                    eCommerce platform: Shopify
                                    Primary market: -
                                    Average 6-month traffic: -
                                    Similar sites: prettyneatliving.com station-stickers.myshopify.com eu.feelunique.com

                                    Warby Parker ★ 5

                                    • 5-second test ★★★★★
                                    Very neutral, not gender-oriented, minimalistic eyewear eCommerce store
                                    • Product page ★★★★★
                                      Amazing "add to cart" 5-step process where you have to choose things like perception type and lenses
                                      • Cart/Checkout ★★★★★
                                      Express checkout with ApplePay
                                      • Cool features ★★★★★
                                      Quiz in order to understand what eyewear type fits exactly you; interesting overlay in the menu (looks like a pop-up); possibility to try 5 pairs of eyewear at home for free!
                                      • Creativity ★★★
                                      Despite whole design being very neutral and minimalistic, the store has its perfect charm and atmosphere
                                      • Overall User Experience (UX) ★★★★★
                                      Incredibly comfortable to buy eyewear and learn something new by the way

                                      eCommerce platform: Cart Functionality
                                      Primary market: USA
                                      Average 6-month traffic: 2.30M
                                      Similar sites: eyeglasses.com glassesusa.com

                                      Crossrope ★ 4,7

                                      • 5-second test ★★★★★
                                      Green color brings the feeling of healthiness and happiness
                                      • Product page ★★★★★
                                        Detailed descriptions, good upsales, good selling arguments
                                        • Cart/Checkout ★★★★★
                                        Express checkout with AmazonPay, defined steps
                                        • Cool features ★★★★★
                                        Free app with exercises and guides, cool design
                                        • Creativity ★★★
                                        Creative page layout, free complimentary app
                                        • Overall User Experience (UX) ★★★★
                                        Comfortable to move through pages, however, small elements like back to top button are missing

                                        eCommerce platform: BigCommerce
                                        Primary market: USA
                                        Average 6-month traffic: 289.77K
                                        Similar sites: fitnesspurity.com roguefitness.com yurielkaim.com

                                        Truelinkswear ★ 4,1

                                        • 5-second test ★★★★★
                                        First thing - an invitation to subscribe and get a prize in value of 250 USD
                                        • Product page ★★★★★
                                          Big, bold fonts for better perception, amazing selling arguments with illustrations
                                          • Cart/Checkout ★★★★★
                                          Express checkout with AmazonPay, defined steps
                                          • Cool features ★★★★
                                          Wayfarer club - possibility to join the club and get acquainted with like-minded people
                                          • Creativity ★★★
                                          Nice design, good images, but nothing really creative
                                          • Overall User Experience (UX) ★★★★★
                                          Lack of small yet important elements like back to top button or sticky buttons in product page

                                          eCommerce platform: Big Commerce
                                          Primary market: -
                                          Average 6-month traffic: -
                                          Similar sites: barefootgolf.com practical-golf.com

                                          Custombarres ★ 4

                                          • 5-second test ★★★★★
                                          Some kind of  ballet equipment - that's what you can understand in a first few moments 
                                          • Product page ★★★★★
                                            Instead of simple dropdowns, description of, e.g., beveled and non-beveled barres is provided (with pictures)
                                            • Cart/Checkout ★★★★★
                                            Guest checkout is available, no coupons, rewards, free shipping or whatsoever
                                            • Cool features ★★★★★
                                            Super detailed product page; Cool app-alike navigation bar
                                            • Creativity ★★★
                                            Desktop version is amazing, however, the mobile version needs a bit more testing
                                            • Overall User Experience (UX) ★★★★★
                                            Buggy and laggy elements make me irritated

                                            eCommerce platform: Big Commerce
                                            Primary market: 
                                            Average 6-month traffic: 
                                            Similar sites: en-pointe.com barrebodystudio.com purebarre.com

                                            Gomacro ★ 4,5

                                            • 5-second test ★★★★★
                                            Delicious protein bars in nice wrapping! 
                                            • Product page ★★★★★
                                              Very detailed descriptions with good ingredient pictures
                                              • Cart/Checkout ★★★★★
                                              Express checkout; Paypal Credit option; Coupon or gift card supported
                                              • Cool features ★★★★★
                                              Amazing blog with lots of yummy recipes - Instagram oriented
                                              • Creativity ★★★
                                              Interesting GIFs, creative product pictures and product packaging 
                                              • Overall User Experience (UX) ★★★★★
                                              Very simple and comfortable-to-use page

                                              eCommerce platform: Custom development
                                              Primary market: USA
                                              Average 6-month traffic: 67.58K
                                              Similar sites: jimmybars.com rawrev.com roobar.com

                                              PrezzyBox ★ 4,3

                                              • 5-second test ★★★★★
                                              Girly, teenager-oriented eCommerce store with lots of colorful gifts and other goodies
                                              • Product page ★★★★
                                                HQ product images, Possibility to preview product via product video (for some products); Sticky add to cart button
                                                • Cart/Checkout ★★★★
                                                Clearly defined steps;  Secure checkout guarantee; Possibility ot add a voucher, no express checkout 
                                                • Cool features ★★★★
                                                Built-in photo uploader for personalized gifts 
                                                • Creativity ★★★
                                                Sweet, girly design, very good product pictures, nice custom icons 
                                                • Overall User Experience (UX) ★★★★★
                                                Just great!

                                                Ambsn ★ 3,2

                                                • 5-second test ★★★★★
                                                First thing you see is a popup with a fortne wheel, therefore you don't really understand what kind of store you just entered
                                                • Product page ★★★★★
                                                  Express pay with ApplePay; Amazing selling arguments with custom icons.
                                                  • Cart/Checkout ★★★★
                                                  Express & secure checkout
                                                  • Cool features ★★★★
                                                  Nothing really 
                                                  • Creativity ★★★
                                                  Cool GIFs, creative product names
                                                  • Overall User Experience (UX) ★★★★★
                                                  Some icons are too small, some icons (like filter) are confusing; Hover effects are obstacles (you need to click twice)

                                                  Dick Moby ★ 4,2

                                                  • 5-second test ★★★★★
                                                  Recycled fashion eyewear eCommerce store
                                                  • Product page ★★★★★
                                                    Express checkout button; No reviews; No product preview in real life
                                                    • Cart/Checkout ★★★★
                                                    Express & secure checkout
                                                    • Cool features ★★★★
                                                    Statistics on how much impact does Dick Moby have by recycling activities
                                                    • Creativity ★★★
                                                    An interesting and unique representation of recycling activities 
                                                    • Overall User Experience (UX) ★★★★
                                                    The header is too large
                                                     

                                                    Mahabis ★ 5

                                                    • 5-second test ★★★★★
                                                    High-quality shoes for everyone!
                                                    • Product page ★★★★★
                                                      I just love how amazing they've shown what's the shoe is made of
                                                      • Cart/Checkout ★★★★★
                                                      Pop-up offer to buy another product and get 50% off; Express checkout via PayPal
                                                      • Cool features ★★★★★
                                                      Built-in order tracker; Catalog page in the menu
                                                      • Creativity ★★★
                                                      Very good, flawless design, nice parallax effects
                                                      • Overall User Experience (UX) ★★★★★
                                                      Amazing!

                                                      eCommerce platform: Shopify
                                                      Primary market: USA
                                                      Average 6-month traffic: 61.26K
                                                      Similar sites: abercrombie.com premierman.com dearfoams.com

                                                      Poketo - ★ 4,7

                                                      • 5-second test ★★★★★
                                                      Home decor, gifts & stationery for everyone!
                                                      • Product page ★★★★★
                                                      Bundle offers; Product pictures sometimes used as product descriptions; Leasing options via AfterPay
                                                      • Cart/Checkout ★★★★★
                                                      Express checkout; Gift wrap offer
                                                      • Cool features ★★★★★
                                                      Accessibility mode - very advanced feature
                                                      • Creativity ★★★
                                                      Colorful & modern design, HQ imagery
                                                      • Overall User Experience (UX) ★★★★★
                                                      Some buttons don't work or are confusing (like Pinterest button under product picture)

                                                      eCommerce platform: Shopify
                                                      Primary market: 
                                                      Average 6-month traffic: 
                                                      Similar sites: store.apolisglobal.com yoobi.com madewell.com

                                                      Grovemade - ★ 4,7

                                                      • 5-second test ★★★★★
                                                      High-quality office stationery  
                                                      • Product page ★★★★★
                                                      Shipment time notice; Product image gallery with HQ professionally shot pictures; Product video; Detailed tech spec.
                                                      • Cart/Checkout ★★★★
                                                      Upsales in a cart, Warnings about additional shipping costs and times; No express checkout 
                                                      • Cool features ★★★★★
                                                      Hover-effects as helpful product preview feature; Onboarding elements
                                                      • Creativity ★★★
                                                      Design team gallery + video; Built-in order tracker
                                                      • Overall User Experience (UX) ★★★★
                                                      Some buttons don't work but the rest is crisp and clear

                                                      eCommerce platform: Cart Functionality
                                                      Primary market: USA
                                                      Average 6-month traffic: 84.13K
                                                      Similar sites: therooststand.com theupstandingdesk.com

                                                      Packwire - ★ 2,9 

                                                      • 5-second test ★★★★★
                                                      Customized packaging design 
                                                      • Product page ★★★★
                                                      There is no product page as such - you choose a product in the homepage, customize it and then in checkout, you see sizes, material, quantity, and other necessary parameters. 
                                                      • Cart/Checkout ★★★★★
                                                      User must sign up to proceed to the checkout; no express-checkout;  No shipping costs
                                                      • Cool features ★★★★★
                                                      Built-in product customizer (design, add texts, layers, etc.)
                                                      • Creativity ★★★
                                                      A very creative landing page with great interactions, custom gif icons
                                                      • Overall User Experience (UX) ★★★★★
                                                      Product page would be nice-to-have because crucial information like product sie and material can't be seen only in the cart; Homepage is very  great though

                                                      eCommerce platform: Cart Functionality
                                                      Primary market: -
                                                      Average 6-month traffic: -
                                                      Similar sites: buildaboxonline.com boxmaker.com taylorbox.com

                                                      Want some EXTRA feed?

                                                      Some of the above-mentioned eCommerce shops have got amazing apps and we just wanted to share them with you. Enjoy & get inspired!


                                                      Zaful

                                                      iOS | Android

                                                      Shein

                                                      iOS | Android

                                                      Asos

                                                      iOS | Android

                                                      Goat

                                                      iOS | Android

                                                      Sarenza

                                                      iOS | Android

                                                      Net-A-Porter

                                                      iOS | Android

                                                      FWRD

                                                      iOS

                                                      Fy!

                                                      iOS

                                                      Skullcandy

                                                      iOS | Android

                                                      Paul Valentine

                                                      iOS | Android

                                                      Archi Products

                                                      iOS | Android

                                                      Casetify

                                                      iOS | Android

                                                      Beauty Bay

                                                      iOS | Android

                                                      Warby Parker

                                                      iOS | Android

                                                      Crossrope

                                                      iOS | Android